We’ve all heard of then of course newest iteration is though the word was originally registered as a trademark (USPTO) on February 1 1984 by Harold F. Weitzen. In 1988, H. Skip Weitzen published “Infopreneurs: Turning Data Into Dollars” (John Wiley & Sons).”
As defined by Wikipedia, an” Infopreneur is a person whose primary business is gathering and selling electronic information. This term is a neologism portmanteau derived from the words “information” and “entrepreneur”.
An infopreneur is generally considered an “entrepreneur who makes money selling information on the Internet. They use existing data and target an audience.”
For the purposes of attraction marketing, I prefer the original definition: “turning data into dollars.” I further recommend that the data or content should be yours, not existing data. Too many people simply post articles they have read rather than creating their own content. Content rules!! You should create your own.
So the question is, how to turn data into dollars? The answer is crystal clear. Using an education based marketing approach, you will attract more prospects more quickly. More prospects turns quickly into more customers. More customers turns quickly into more money in your pocket
There are many ways to educate your marketplace and attract the best possible prospects. You can create free reports, newspapers/newsletters, white papers, fliers, books or even blog content.
You should create market driven data which will appeal to your target population and draw them to you in great numbers by fascinating them enough to entice them to WANT to speak with you.
The irrefutable fact is that if you are tired of cold calling and doing things the same way you’ve been doing for years, then you need to do things differently. After all, we all know the definition of insanity: doing the same thing over and …