We’ve all heard
of course newest iteration
is though the word was originally
registered as a trademark (USPTO) on February 1 1984 by Harold F. Weitzen. In
1988, H. Skip Weitzen published “Infopreneurs: Turning Data Into
Dollars” (John Wiley & Sons).”
As defined by
Wikipedia, an” Infopreneur is a person whose primary business is gathering
and selling electronic information. This term is a neologism portmanteau
derived from the words “information” and “entrepreneur”.
An infopreneur is
generally considered an “entrepreneur who makes money selling information
on the Internet. They use existing data and target an audience.”
For the purposes of
attraction marketing, I prefer the original definition: “turning data into
dollars.” I further recommend that the data or content should be yours,
not existing data. Too many people simply post articles they have read rather
than creating their own content. Content rules!! You should create your own.
So the question is,
how to turn data into dollars? The answer is crystal clear. Using an education
based marketing approach, you will attract more prospects more quickly. More
prospects turns quickly into more customers. More customers turns quickly into
more money in your pocket
There are many ways to
educate your marketplace and attract the best possible prospects. You can
create free reports, newspapers/newsletters, white papers, fliers, books or
even blog content.
You should create
market driven data which will appeal to your target population and draw them to
you in great numbers by fascinating them enough to entice them to WANT to speak
The irrefutable fact
is that if you are tired of cold calling and doing things the same way you’ve
been doing for years, then you need to do things differently. After all, we all
know the definition of insanity: doing the same thing over and over again and
expecting different results.
Although any of the
education based devices I discussed above are far and away better than the more
common approaches most of you are utilizing, one attraction marketing device in
particular outshines the others.
That device being
a BOOK . Becoming a published author
enhances your credibility and differentiates you from your competition like no
other vehicle. You will destroy your competition once you become THE authority
in your marketplace. Plus, you will create a legion of raving fans who are
happy to pay you a premium price; rather than just having some customers who
are likely to jump to the competition to save a couple dollars.
The choice is yours.
Stay in your comfort zone, continue banging your head against the wall and
believing the traditional wisdom that sales is a numbers game. You know that
“wisdom”. “See more people, you’ll make more money” or
“that NO just means I’m a little closer to that next YES”. I played
that game for years. It’s no fun. There are much better ways to attract new
You may be asking
yourself “Who am I to write a book?”
The financial returns
promised for FOREX are very high compared to the trading of stocks, futures or
commodities. One of the most prominent advantages associated with this trading
is that there are equal chances for success in falling as well as in rising
markets. The flexibility of the market is another advantage associated with it.
In stocks or futures
trading, the bear and bull condition of the market decides the trading
behavior. But in a market, the trader can reap profits independent of the
nature of the market. The transaction costs associated with the trading is low
compared to other modes of trading. The FOREX market is considered to be the
world’s most liquid market where the trading volumes are in trillions. In most
scenarios, the slippage of currency value is very limited compared to other
trading modes. The profit potential in trading is very high as the FOREX market
offers the highest leverage available. The order errors associated with FOREX
trading are minimal.
The costs associated
with FOREX trading are the minimum as there are no commissions or service
charges, only the spread between the cost to buy or sell a currency pair. All
trading is done electronically in the FOREX market. This makes trading
convenient and relatively error free. This electronic mode of trading is done
via sophisticated platforms that are provided free of charge by most forex
brokers. Many online tools are also available which makes decision making easy.
The historical data can be analyzed using these FOREX trading tools to arrive
at an investment decision.
The FOREX market is a
global market and hence the risks associated with the manipulation of currency
values are very few. The currencies cannot be manipulated easily which reduces
the risks associated with this mode of trading. Unlike the stock market, FOREX
trading is done in a wide market where manipulation is practically impossible.
There are no restrictions on the number or types of transaction in the FOREX
market. In FOREX markets, the trader is free to plan any trading strategy and
to implement the same. The returns and benefits associated with FOREX trading
can very high which drives many people to this mode of trading, but it is
important that you study & learn how to trade forex on a free demonstration
account before you trade with real money.… Read More
The U.S. government is
happy to help students pay for their continuing education so long as they
attend class. Truancy has resulted in a billion-dollar tax headache for the
U.S. Federal Government, according to the Treasury Inspector General for Tax
Administration, the office that is mandated with keeping an eye on the
operations of the Internal Revenue Service (IRS). The Administration’s
investigators found that approximately 2.1 million taxpayers may have received
$3.2 billion in American Opportunity Tax Credit claims erroneously between
January 1, 2010, and May 28, 2010.
Opportunity Tax Credit was created in 2009 to assist students in meeting the
cost of college. It gives out $2,500 toward college costs, much more than the
$1,800 Hope Credit, which it replaced. Even better, $1,000 of the student tax
relief is refundable, meaning that one is eligible for a refund if they don’t
owe any taxes when they file. This tax break is available through 2012.
In their analysis of
these figures, the TIGTA found that the IRS paid about $2.6 billion to 1.7
million persons who weren’t even attending college. Another $550 million went
to students who didn’t attend school at least half-time or who were graduate
students, contrary to the tax credit’s rules.
Students who were
registered as dependents on other people’s tax returns got another erroneous
$88 million in credit. Additionally, $256,000 in American Opportunity credit
money was paid to 250 prisoners.
The main tax benefit
of claiming an education credit is that the money comes directly off any monies
one owes the government in taxes. This enables students to use the money that
they have saved to pay for their college tuition and other qualified education
Alarmed by the stark
results of the review, the Treasury Inspector General for Tax Administration,
J. Russell George, admitted that the IRS lacked an effective process to
identify taxpayers who claimed erroneous education credits. He further stated
that if the problem was not addressed, it could lead to $12.8 billion in
erroneous refunds over a period of four years.
At the beginning, the
IRS was unwilling to accept the level of erroneous claims exposed by the TIGTA,
but it later admitted that it had discovered a “high percentage of the
claims with no supporting documentation to indeed be erroneous.”
As of July 2011, IRS
audit results indicated that 72% of the education claims it reviewed were not
correct. The IRS has issued assessments against about 1,500 of those returns,
adding up to over $2.2 million. Its officials noted that they expect to find even
more improper American Opportunity Tax Credit claims and, as a result, they
plan on reviewing more returns claiming education credits.
TIGTA offered a number of suggestions for the IRS, including revising the
current tax form to claim education credits, liaising with the Department of
Education to assess files in tax return processing using its data, and revising
compliance programs to nab taxpayers who erroneously claim the credit.… Read More
What could you
anticipate the leading of your range Microsoft certified education providers to
offer a student in this country currently? Clearly, the pretty very best Gold
Partner Microsoft certified coaching tracks, offering a array of courses to
lead you towards different locations of market. Endeavor to go over all the
diverse permutations with an advisor who understands the IT sector, and has the
capability to guide you towards the top kind of work to suit your skills and
character. When you’ve selected the career track for you, an appropriate course
should be picked that is is in line together with your capabilities and skills.
This can be personally tailored for you as an individual.
Be sure you never get
caught-up, as lots of students can, on the training course itself. Coaching
just isn’t an finish in itself; you happen to be instruction to turn out to be
commercially employable. You’ll need to remain focused on exactly where you’d
like to go. You may be training for only a year and find yourself undertaking the
job for 20 years. Make certain you keep away from the fatal error of
discovering what seems like an extremely ‘interesting’ program only to waste
your life away with a job you don’t like!
understanding the precise expectations business will have. Which distinct
accreditations they are going to want you to have and how you are going to make
your knowledge level. Invest some time setting recommendations as to how far
you feel you will would like to progress your career as it will often force you
to choose a certain set of certifications. Speak to a skilled experienced who
knows regarding the sector you happen to be hunting at, and is capable to offer
you an in-depth explanation of what you really do in that part. Researching
these places well just before commencement of any finding out programme will
stop loads of wasted time and effort.
The age-old way of
teaching, involving piles of reference textbooks, is usually pretty tough going
sometimes. If this describes you, dig about for additional practical courses
which possess a majority of interactive, multimedia parts. Where attainable, if
we can utilise all of our senses into our studying, our benefits will
frequently be quite spectacular.
audio-visual interactive applications featuring instructor demo’s and practice
lab’s beat books hands-down. And they’re far more enjoyable. Never take any
probabilities and appear at some examples of your kind of instruction materials
you are going to be applying just before you sign the purchase order. What you
desire are video tutorials, instructor demo’s and interactive modules with
instruction should be avoided. Generally choose CD or DVD based study materials
exactly where obtainable, enabling them to become employed at your comfort –
ISP high quality varies, so you don’t choose to be totally reliant on your
broadband being ‘up’ one hundred percent of the time.
simulation and preparation packages are vital – and absolutely … Read More
already had a Bachelor’s in English and a Master’s in Humanities under her belt
when she discovered an unknown talent and passion for graphic design. So rather
than begin a four-year Bachelor’s program, she did the smart thing: she
enrolled in a continuing education course.
For professionals like
Ogilvie who are looking to enter a new field, continuing education classes are
an attractive option in a tough economy. Not only are they faster and less
expensive than Bachelor’s programs, but they often allow students to continue
working while they gain the skills they need to make a career change. (Some
courses are even offered online.)
In Ogilvie’s case,
this new career will be one in which she can build on the graphic design talent
she discovered in her current position as Department Assistant at Northwestern
University. To complete graphic design projects that her department needed,
Ogilvie taught herself the basics of Photoshop, Adobe Illustrator, and other
essential graphic design programs. She hopes that the survey design course and
Adobe Illustrator courses she enrolled in at The School of the Art Institute
will take her to the next level.
classes I’ll actually learn everything the tools can do, and how to make things
look the way I want them to. I’m basically hoping to improve on what little
knowledge I have of the creative suite, as well as think more like a designer
and somehow be able to channel the rather far out ideas I usually have into
more tangible, realistic designs. ” Ogilvie added.
These skills will also
help her compete with other graphic designers in an economy that’s still on its
way to recovery. And she’s not the only one using continuing education classes
to further her career. A winter 2010 survey of community college presidents
showed that enrollment across the country is up from 2009, with a portion of
that growth in certificate, workforce and career enhancement programs.
And once she has her
certification in hand, Ogilvie will be able to do more than just changer her
career. She’ll be able to change her life.
wanted to move overseas, so I’m hoping this will make me a more attractive
candidate to employers, and that it will help me get a more lucrative
job,” Ogilvie said.
Want to learn more
about graphic design programs?
Graphic design careers
offer the opportunity to work with a variety of media, color palettes, and
fonts whose names you can’t pronounce. They also offer some serious job
opportunities. According to the U.S. Bureau of Labor Statistics, specialized
design services (which includes graphic design) is one of today’s fastest
Plus, many graphic
design programs can be completed online, which allows you to get the skills you
need on your timetable. For more information, check out this graphic design
degree programs page.… Read More