Month: May 2019

Attract More Leads Being an INFOpreneur

Attract More Leads Being an INFOpreneur

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We’ve all heard of  then  of course  newest iteration is  though the word was originally registered as a trademark (USPTO) on February 1 1984 by Harold F. Weitzen. In 1988, H. Skip Weitzen published “Infopreneurs: Turning Data Into Dollars” (John Wiley & Sons).”

As defined by Wikipedia, an” Infopreneur is a person whose primary business is gathering and selling electronic information. This term is a neologism portmanteau derived from the words “information” and “entrepreneur”.

An infopreneur is generally considered an “entrepreneur who makes money selling information on the Internet. They use existing data and target an audience.”

For the purposes of attraction marketing, I prefer the original definition: “turning data into dollars.” I further recommend that the data or content should be yours, not existing data. Too many people simply post articles they have read rather than creating their own content. Content rules!! You should create your own.

So the question is, how to turn data into dollars? The answer is crystal clear. Using an education based marketing approach, you will attract more prospects more quickly. More prospects turns quickly into more customers. More customers turns quickly into more money in your pocket

There are many ways to educate your marketplace and attract the best possible prospects. You can create free reports, newspapers/newsletters, white papers, fliers, books or even blog content.

You should create market driven data which will appeal to your target population and draw them to you in great numbers by fascinating them enough to entice them to WANT to speak with you.

The irrefutable fact is that if you are tired of cold calling and doing things the same way you’ve been doing for years, then you need to do things differently. After all, we all know the definition of insanity: doing the same thing over and over again and expecting different results.

Although any of the education based devices I discussed above are far and away better than the more common approaches most of you are utilizing, one attraction marketing device in particular outshines the others.

That device being a  BOOK . Becoming a published author enhances your credibility and differentiates you from your competition like no other vehicle. You will destroy your competition once you become THE authority in your marketplace. Plus, you will create a legion of raving fans who are happy to pay you a premium price; rather than just having some customers who are likely to jump to the competition to save a couple dollars.

The choice is yours. Stay in your comfort zone, continue banging your head against the wall and believing the traditional wisdom that sales is a numbers game. You know that “wisdom”. “See more people, you’ll make more money” or “that NO just means I’m a little closer to that next YES”. I played that game for years. It’s no fun. There are much better ways to attract new clients.

You may be asking yourself “Who am I to write a book?”

The answer is “Why … Read More

Advantages Associated With FOREX Trading

Advantages Associated With FOREX Trading

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The financial returns promised for FOREX are very high compared to the trading of stocks, futures or commodities. One of the most prominent advantages associated with this trading is that there are equal chances for success in falling as well as in rising markets. The flexibility of the market is another advantage associated with it.

In stocks or futures trading, the bear and bull condition of the market decides the trading behavior. But in a market, the trader can reap profits independent of the nature of the market. The transaction costs associated with the trading is low compared to other modes of trading. The FOREX market is considered to be the world’s most liquid market where the trading volumes are in trillions. In most scenarios, the slippage of currency value is very limited compared to other trading modes. The profit potential in trading is very high as the FOREX market offers the highest leverage available. The order errors associated with FOREX trading are minimal.

The costs associated with FOREX trading are the minimum as there are no commissions or service charges, only the spread between the cost to buy or sell a currency pair. All trading is done electronically in the FOREX market. This makes trading convenient and relatively error free. This electronic mode of trading is done via sophisticated platforms that are provided free of charge by most forex brokers. Many online tools are also available which makes decision making easy. The historical data can be analyzed using these FOREX trading tools to arrive at an investment decision.

The FOREX market is a global market and hence the risks associated with the manipulation of currency values are very few. The currencies cannot be manipulated easily which reduces the risks associated with this mode of trading. Unlike the stock market, FOREX trading is done in a wide market where manipulation is practically impossible. There are no restrictions on the number or types of transaction in the FOREX market. In FOREX markets, the trader is free to plan any trading strategy and to implement the same. The returns and benefits associated with FOREX trading can very high which drives many people to this mode of trading, but it is important that you study & learn how to trade forex on a free demonstration account before you trade with real money.… Read More