We’ve all heard
of course newest iteration
is though the word was originally
registered as a trademark (USPTO) on February 1 1984 by Harold F. Weitzen. In
1988, H. Skip Weitzen published “Infopreneurs: Turning Data Into
Dollars” (John Wiley & Sons).”
As defined by
Wikipedia, an” Infopreneur is a person whose primary business is gathering
and selling electronic information. This term is a neologism portmanteau
derived from the words “information” and “entrepreneur”.
An infopreneur is
generally considered an “entrepreneur who makes money selling information
on the Internet. They use existing data and target an audience.”
For the purposes of
attraction marketing, I prefer the original definition: “turning data into
dollars.” I further recommend that the data or content should be yours,
not existing data. Too many people simply post articles they have read rather
than creating their own content. Content rules!! You should create your own.
So the question is,
how to turn data into dollars? The answer is crystal clear. Using an education
based marketing approach, you will attract more prospects more quickly. More
prospects turns quickly into more customers. More customers turns quickly into
more money in your pocket
There are many ways to
educate your marketplace and attract the best possible prospects. You can
create free reports, newspapers/newsletters, white papers, fliers, books or
even blog content.
You should create
market driven data which will appeal to your target population and draw them to
you in great numbers by fascinating them enough to entice them to WANT to speak
The irrefutable fact
is that if you are tired of cold calling and doing things the same way you’ve
been doing for years, then you need to do things differently. After all, we all
know the definition of insanity: doing the same thing over and over again and
expecting different results.
Although any of the
education based devices I discussed above are far and away better than the more
common approaches most of you are utilizing, one attraction marketing device in
particular outshines the others.
That device being
a BOOK . Becoming a published author
enhances your credibility and differentiates you from your competition like no
other vehicle. You will destroy your competition once you become THE authority
in your marketplace. Plus, you will create a legion of raving fans who are
happy to pay you a premium price; rather than just having some customers who
are likely to jump to the competition to save a couple dollars.
The choice is yours.
Stay in your comfort zone, continue banging your head against the wall and
believing the traditional wisdom that sales is a numbers game. You know that
“wisdom”. “See more people, you’ll make more money” or
“that NO just means I’m a little closer to that next YES”. I played
that game for years. It’s no fun. There are much better ways to attract new
You may be asking
yourself “Who am I to write a book?”
The financial returns
promised for FOREX are very high compared to the trading of stocks, futures or
commodities. One of the most prominent advantages associated with this trading
is that there are equal chances for success in falling as well as in rising
markets. The flexibility of the market is another advantage associated with it.
In stocks or futures
trading, the bear and bull condition of the market decides the trading
behavior. But in a market, the trader can reap profits independent of the
nature of the market. The transaction costs associated with the trading is low
compared to other modes of trading. The FOREX market is considered to be the
world’s most liquid market where the trading volumes are in trillions. In most
scenarios, the slippage of currency value is very limited compared to other
trading modes. The profit potential in trading is very high as the FOREX market
offers the highest leverage available. The order errors associated with FOREX
trading are minimal.
The costs associated
with FOREX trading are the minimum as there are no commissions or service
charges, only the spread between the cost to buy or sell a currency pair. All
trading is done electronically in the FOREX market. This makes trading
convenient and relatively error free. This electronic mode of trading is done
via sophisticated platforms that are provided free of charge by most forex
brokers. Many online tools are also available which makes decision making easy.
The historical data can be analyzed using these FOREX trading tools to arrive
at an investment decision.
The FOREX market is a
global market and hence the risks associated with the manipulation of currency
values are very few. The currencies cannot be manipulated easily which reduces
the risks associated with this mode of trading. Unlike the stock market, FOREX
trading is done in a wide market where manipulation is practically impossible.
There are no restrictions on the number or types of transaction in the FOREX
market. In FOREX markets, the trader is free to plan any trading strategy and
to implement the same. The returns and benefits associated with FOREX trading
can very high which drives many people to this mode of trading, but it is
important that you study & learn how to trade forex on a free demonstration
account before you trade with real money.… Read More